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The family grave of Adidas founder Adi Dassler at the cemetery in Herzogenaurach. [automated translation] Stock Photo - Alamy
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Jon Erlichman on Twitter: "On this day in 1949: Adidas founded. The name comes from its founder, Adolf (“Adi”) Dassler (“das”). https://t.co/arajYH25Ka" / Twitter
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit
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