What's the Levi's strategy to beat fast-fashion brands? Allow shoppers to personalize its jeans - Los Angeles Times
![Levi Strauss seeks to slow down fast fashion with sustainable practices | Guardian sustainable business | The Guardian Levi Strauss seeks to slow down fast fashion with sustainable practices | Guardian sustainable business | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2013/11/6/1383771941114/levi-strauss-gsb--002.jpg?width=620&quality=85&auto=format&fit=max&s=5b2a9228a16baf36b04b0b84d685c759)
Levi Strauss seeks to slow down fast fashion with sustainable practices | Guardian sustainable business | The Guardian
![Levi's stretch 501s are here: athleisure and denim jeans are vying for their place in the American wardrobe — Quartz Levi's stretch 501s are here: athleisure and denim jeans are vying for their place in the American wardrobe — Quartz](https://cms.qz.com/wp-content/uploads/2016/08/gettyimages-536250474-cropped.jpg?quality=75&strip=all&w=900&h=900&crop=1)
Levi's stretch 501s are here: athleisure and denim jeans are vying for their place in the American wardrobe — Quartz
![Levi's stretch 501s are here: athleisure and denim jeans are vying for their place in the American wardrobe — Quartz Levi's stretch 501s are here: athleisure and denim jeans are vying for their place in the American wardrobe — Quartz](https://cms.qz.com/wp-content/uploads/2016/08/gettyimages-536250474-cropped.jpg?quality=75&strip=all&w=1200&h=900&crop=1)
Levi's stretch 501s are here: athleisure and denim jeans are vying for their place in the American wardrobe — Quartz
Unlike throwaway fast fashion, Levi's® makes their jeans to be worn and get better with age | Karen Madej | NewsBreak Original
![Levi's, Major Denim Brands Embroiled in Mexican Water-Pollution Scandal- Amy DuFault, Sustainable Fashion Writer, Consultant, Activist Levi's, Major Denim Brands Embroiled in Mexican Water-Pollution Scandal- Amy DuFault, Sustainable Fashion Writer, Consultant, Activist](http://www.amydufault.com/wp-content/uploads/2012/12/a.jpg)